PE Week 6: Project Progress
Deliverables:
Brand book including: campaign overview, logo, line of 10 tee shirt designs, colors, patterns, photography, illustrations, ads, product set up in store, etc.
Timeline goals:
Week 6: 3/3/17
Logo sketches
Illustrations & type for tee shirts
choose color palette
Actualized progress:
Naming brainstorming
Logo sketches
Illustrations & type for tee shirts sketches
choose color palette
ordered blank tees (www.coloredorganics.com)

name ideas (familial)
*netty & jake
Netty & Jake
*tilly & will
Tilly & Will
*Buttercup Hunter
*Hunter bee
*Miriam & Isaac
*Katie & Jacob
betts & bill
Betts & Bill
davey grace
Davey Grace
davey & rach
Davey & Rach
*grace hunter
Grace Hunter
willow hunter
ollie & hunter
Ollie & Hunter
others:
*bloom kids
*hands & heart
*spirited
*kinder
stay wild
wild embrace
embrace wild
plant wild
wild earth
earth play
earth way
wild way
live outside
covered in love
covered in earth
*my favs
palette:
soft earthy tones (may also add a rust color and a brown/grey)

tees:
soft, thin and organic materials (naturally if this were at Target, it may not be organic, but something I know my customers would value if I sell them on my own)

logo design:
I have to settle on a name first but I know I want a typographic logo. SImple and clean like cat & jack (sketches to come).
more inspiration:



2017 © Rachel Yoder
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