
PE Week 10:Â Project Progress
*My scanner has shit out on me tonight... I will have to shoot sketches with my phone and update later :( So much great feedback to consider! I was so excited to blog and get all of my feedback organized! Goals for this week are to get the logo and illustrations cleaned up and scanned. I am definitely going with hunter bee for the name of the line. I have also decided that part of the proceeds from the line will be donated to an organization that helps save pollinating bees.


Self Promo- week 2
This week we worked on three concept ideas with four thumbnails for each concept. Concept 1: Pa Dutch Tree (Scherenschnitte) & set of folklore ornaments (delayed mailing) The target audience would receive a tree, an ornament and a small booklet explaining the self promo piece, then a new ornament monthly after that. At the end of the promo they would have a sweet PA Dutch holiday tree in time for the holidays. This concept would really show off my talents and unique PA Dutch

Self Promo - week 1
Some of my recent work #SelfPromo


Greeting Card- final
Final presentation for greeting card class. #greetingcard


PE Week 9: Project Progress
Week 9: 3/24/17 Timeline goals Continue laying out brand book in InDesign Tighten logo Tighten illustrations & type for tee shirts choose typography for brand Actualized goals Got feedback from target audience Got feedback from Bosler Continue laying out brand book in InDesign Finalize logo - for both names Sketches for illustration & type for tee shirts Work on patterns choose typography for brand (lookbook: Jumpbuck, Fontbox Loveluck, Avenir Next; tees: Garden Grown and han

PE Week 8: Project Progress
Week 8: 3/17/17 Time line goals Begin laying out lookbook in InDesign Tighten logo Tighten illustrations & type for tee shirts Choose typography for brand Actualized goals Begin laying out lookbook in InDesign Tighten logo Taglines Working on illustrations & type for tee shirts Choose typography for brand Set up photoshoot I worked a lot this week on the details of this project. It's a hefty set of goals that require a lot of preliminary design work for the pieces. Lookbook d

PE Week 7: Project Progress
Logo Design:
Some typefaces that I really liked.... I want the logo to be typographic. sdf #ProfessionalExplorations

Greeting Card- Week 7
For next class: *Product design (order) Sell Sheet: Florals: Patterns: Products: #GreetingCard

Greeting Card Week 6
For next week: *Lighten jeans *Add florals *Sell Sheet *Product design (order) I'm thinking of adding hand embroidery around the floral for the final card.... similar to this: https://www.youtube.com/watch?v=y2wbxpPKILQ Some floral options: Florals #GreetingCard


PE Week 6: Project Progress
Deliverables: Brand book including: campaign overview, logo, line of 10 tee shirt designs, colors, patterns, photography, illustrations, ads, product set up in store, etc. Timeline goals: Week 6: 3/3/17 Logo sketches Illustrations & type for tee shirts choose color palette Actualized progress: Naming brainstorming Logo sketches Illustrations & type for tee shirts sketches choose color palette ordered blank tees (www.coloredorganics.com) name ideas (familial) *netty & jake Net